How-to steps, kept current
The book tells you what to do and why. These pages show the clicks, because Google, OpenAI and the rest move their menus more often than a book can be reprinted. Every link in the book goes straight to one task.
Chapter 2, The Compressed Journey
- See the words your buyers already use/how/buyer-words
- Find missing, buried and competing pages/how/missing-pages
Chapter 4, How AI Builds an Answer About Your Brand
Chapter 6, S for Structure
- Sort the pages Google hasn't indexed/how/page-indexing
- See how often Googlebot visits your pages/how/crawl-stats
- Check canonicals and schema on your priority pages/how/canonicals
Chapter 7, O for Offsite
- Claim your Knowledge Panel/how/knowledge-panel
- Add sameAs to your Organization schema/how/sameas
- Find unlinked mentions and ask for the link/how/unlinked-mentions
- Answer press callouts/how/press-callouts
- Measure branded clicks and your brand ratio/how/branded-clicks
Chapter 9, R for Relevance
Chapter 10, C for Credibility
- Add Person schema for every author/how/person-schema
- Check every listing of your business/how/citations
- Check your Wikidata item/how/wikidata-check
Chapter 11, E for Evaluation
- Track AI traffic in GA4/how/ai-channel
- Mark key events and give them a value/how/key-events
- See revenue by landing page/how/landing-page-revenue
Full guides
Everything on one topic, in one place, if you would rather read the lot.
Google Search Console, step by step
Your buyers' own words, missing and competing pages, branded clicks, indexing, crawl stats and canonicals.
Open the guideGoogle Analytics 4, step by step
The built-in AI channel, your own AI Referral channel, key events, revenue by landing page, and the direct-traffic check.
Open the guideAI crawlers and your robots.txt
Which bots feed AI answers, which only train models, and the 30-second raw HTML test.
Open the guideIs page speed really your problem?
Read real-visitor data, not the lab score, and benchmark against your own market.
Open the guideSchema you can copy, and how to test it
Organization with sameAs, Person for authors, Article linking them, and the free testing tools.
Open the guideKnowledge Panel and Wikidata, step by step
Claim your Knowledge Panel, suggest fixes, and create a Wikidata item that survives.
Open the guideMentions, press callouts and citations
Find unlinked mentions and ask for the link, answer press callouts, and clean up every directory listing.
Open the guide