All 18 skills
A skill is a small file that teaches Claude one job from the book, like auditing your site structure or finding the original data only you could publish. Download it from the reader hub, add it to Claude once, and run it on your own business.
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11SOURCE Scorecard
Ch 5 · The SOURCE Framework
Scores your brand across all six pillars, Structure, Offsite, Uniqueness, Relevance, Credibility and Evaluation, and shows which letter is dragging the rest down. You get your weakest pillar and the highest-leverage fix inside it.
Open in the reader hubBy chapter
Search-Era Self-Audit
Ch 1 · How Search Became AI Search
Which parts of your old SEO playbook still earn their keep.
Open in the reader hub 2Surface Mapper
Ch 1 · How Search Became AI Search
Every place your brand can show up now, rated against where buyers look.
Open in the reader hub 3Journey Stage Locator
Ch 2 · The Compressed Journey
Keyword research without a keyword tool: your buyers' questions by stage, and the pages to build or fix.
Open in the reader hub 5Trust Triangulation
Ch 3 · The Sources AI Chatbots Trust
Where the outside world and your marketing disagree.
Open in the reader hub 6Offsite Readiness
Ch 3 · The Sources AI Chatbots Trust
How much of your visibility still rests on on-page alone.
Open in the reader hub 7E-E-A-T Evidence Builder
Ch 4 · How AI Builds an Answer About Your Brand
The experience, expertise, authority and trust signals you are missing.
Open in the reader hub 8Answer Assembly Simulator
Ch 4 · How AI Builds an Answer About Your Brand
Watch an AI build an answer about you, step by step.
Open in the reader hub 9Brand Hallucination Monitor
Ch 4 · How AI Builds an Answer About Your Brand
Where AI states something false, outdated or damaging about you.
Open in the reader hub 12Structure Audit
Ch 6 · Structure
Seven checks split into bot and human jobs, and a clear PASS or NOT YET for your site.
Open in the reader hub 13Brand Mention Builder
Ch 7 · Offsite
Unlinked mentions, broken-link leaks, entity gaps and the 90-day offsite plan to fix them.
Open in the reader hub 4Information Gain Checker
Ch 8 · Uniqueness
Does this page add something new, or restate what is everywhere?
Open in the reader hub 14Original Data Finder
Ch 8 · Uniqueness
The proprietary stat, study or benchmark only you could publish.
Open in the reader hub 18Tool & Calculator Builder
Ch 8 · Uniqueness (bonus)
The interactive calculator your category is missing, designed and built.
Open in the reader hub 15Topical Authority Mapper
Ch 9 · Relevance
The cluster of subtopics you need to own a category in AI answers.
Open in the reader hub 16Credibility Packet Builder
Ch 10 · Credibility
The proof AI needs, and what you assert but never evidence.
Open in the reader hub 17AI Visibility Dashboard
Ch 11 · Evaluation
Your prompt library, a scoring round, and the monthly board slide: eligible, chosen, arriving, paying off.
Open in the reader hub 10Engine Coverage Tracker
Ch 12 · Which Problem You Actually Have
Where each AI engine cites you, mentions you or misses you, and which problem that means you have.
Open in the reader hubNew to Claude skills?
The setup guide gets you from nothing to your first skill running in about three minutes, in Claude on the web, the desktop app or Claude Code.
Open the setup guide