How-to steps · Chapter 11, E for Evaluation
See revenue by landing page
You are here for this line in chapter 11 of the book:
☐ Quarterly, review revenue in GA4's Landing page report; investigate traffic without key events and key events with low traffic.
Chapter 11, E for Evaluation
- Open Reports, then Engagement, then Landing page.
- Key events and Total revenue are there by default. If someone has removed them, an editor can add them back with the pencil (Customize report).
- Once a quarter, look for two kinds of page: traffic with no key events (a leak), and key events with little traffic (a page worth feeding).
You're done when you have a quarterly list of pages leaking traffic and pages worth feeding.