How-to steps · Chapter 9, R for Relevance
Find pages due a refresh
You are here for this line in chapter 9 of the book:
☐ List pages not updated in 12 months that still get organic traffic, and refresh the busiest first.
Chapter 9, R for Relevance
- Get each page's last-updated date: most content systems show a last-modified date in the page or post list, or read the
lastmoddates in your XML sitemap (often atyoursite.com/sitemap.xml). - In Performance, open the Pages tab for the last 3 months and export it for clicks per page.
- Put the two side by side. Pages not updated in 12 months that still get meaningful clicks are your refresh list: work it busiest first.
- Check each one section by section. A single stale statistic, price or product name is enough for an AI to take someone else's answer instead.
You're done when you have a refresh list: pages untouched for 12 months that still get clicks, busiest first.