Mentions, press callouts and citations

Find unlinked mentions

Chapter 7

1. Set a Google Alert: type your brand name in quotes, choose Show options to set how often, which sources and which region, then Create Alert. New mentions arrive by email.
2. For the last year, search Google for "your brand" -site:yourdomain.com after:2025-09-24, changing the date to a year before today. (Tools under the search box also has a date filter.)
3. Open each result and note whether it links to you. Mentions without a link are the list.
4. Paid tools such as Ahrefs or Semrush can filter unlinked mentions directly if you already pay for one.

Direct link: thesourceframework.com/how/unlinked-mentions

Ask for the link

Chapter 7

Keep it short and thank them first. In our experience 20 to 30 percent say yes.

Subject: Thanks for mentioning [Brand]

Hi [Name],

Thanks for including [Brand] in [article title]. Would you be open to linking our name to [exact URL] so your readers can find us?

Either way, we appreciate the mention.

[Your name]

Direct link: thesourceframework.com/how/unlinked-mentions

Press callouts worth watching

Chapter 7

Journalists post requests for expert comment on these services. Answer fast, answer the exact question, and include your name, title, company and one specific number.

• SourceBottle: Australian and New Zealand callouts, with a free plan.
• HARO (helpareporter.com): free daily requests by email.
• Qwoted: international requests; the free plan allows a couple of pitches a month.
• Connectively: the expert Q&A marketplace that used to be part of Featured.com.

Direct link: thesourceframework.com/how/press-callouts

Check every listing of your business

Chapter 10

1. Search Google for your exact phone number in quotes, then for your business name plus your suburb. Every directory listing that comes back is a citation.
2. Open each one and compare the name, address and phone with your website and Google Business Profile. Note every variation: an old address, a former name, a disconnected number.
3. Fix each at the source: claim the listing, or use the directory's suggest an edit option.

Listings worth checking in Australia:

• Google Business Profile
• Apple Business (business.apple.com), which replaced Apple Business Connect in April 2026, for Apple Maps and Siri
• Bing Places for Business (bing.com/forbusiness), which also feeds Copilot
• Yellow Pages (yellowpages.com.au) and True Local, both run by Thryv Australia
• Hotfrog
• Yelp
• Your industry's own directory and any association you belong to

BrightLocal's Citation Tracker automates this and covers Australia (paid, with a free trial). Moz Local's checker does not cover Australian listings. The companion site's Offsite Readiness skill also checks name, address and phone across these listings for you.

Direct link: thesourceframework.com/how/citations